No matter your role in a Board, you need to be an ambassador for your organisation. An ambassador is someone who knows what the organisation is all about, is committed to its values and ethos, and is always promoting and nurturing the organisation’s existence. Ambassadors should be able to speak up, passionately, clearly and with conviction about the organisation.
Imagine you have met someone in the supermarket and you are explaining your work. If the person asks you “why does your organisation exist?” Can you answer in a way that is brief but powerful? Can you speak to what the organisation does and create an opportunity for the person you are speaking to to want to know more?
Some people call this the “elevator pitch” – a 30 second spiel that we know off by heart for times like these. It should capture the brand and heart of the organisation. To develop one you need to know and understand:
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Awareness is fine, but advocacy will take your business to the next level.
– Joe Tripodi
Incorporated associations are required to submit their constitution or rules of the association to Consumer and Business Services. This document outlines how the organisation will operate including its objectives, rights and obligations of members and how it will be governed.
Watch the video below for some ideas of what not to do when giving an elevator pitch and an example of a good elevator pitch.
The Consumer and Business Service outline the importance of organisational rules and some examples in this factsheet.
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How well do you know the values, constitution and objects of your organisation? Have a go at writing a 3-5 sentence elevator pitch.
Share your elevator pitch in the comments at the bottom of this page and see what others have written too.
All Board members should be able to promote their organisation through an elevator pitch. Understanding the organisation’s values, constitution and objectives will help with this and other responsibilities.
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Learn how to create an elevator pitch script for your whole organisation and then adapt it to fit various social media platforms.
CCSA is the peak body for over 100 community centres in SA. Community Centres are a place that anyone can go to access a range of affordable opportunities for education, health and wellbeing, social connection and much more. As the peak, we advocate for and support our members to continue to do the great work with local communities all across the State. Do you know your local community centre?